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Short-term, medium-term, and long-term outcomes

The purpose statement in Module B (Do what? For whom? For what outcomes?) may lend itself to stating big, long-term goals that are hard to measure. The strongest logic models focus on achievable, measurable short-term outcomes. If you have long-term goals, be clear about how the particular program leads to those outcomes.

Let’s look at a simple example:

Teaching Girl Scouts about local birds involves library books, museum visits, and field trips with the long-term goal of interesting them in their local environment.

Which of the following outcomes are short-, medium-, or long-term outcomes? Click the mouse on the OUTCOME to check your answer.

Girl Scouts recognize local birds

Girl Scouts major in Biology in college

GS no longer consider bird-watching dumb

GS can identify local birds

GS volunteer at bird sanctuary

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