Coach

Notice that the Museum of Northwest Art has set very high targets—100%--for the two indicators of outcome one.  That’s bold and unusual. Before you set a target of 100% be sure you’ve reviewed the difficulty of the task and the commitment of the participants, and be sure to explain your reasoning to stakeholders and get their approval. You set the targets, not your funder or partners. But you want to have a realistic chance of meeting the targets you set.