Coach

State the outcome you want to produce in simple, concrete, active terms—something that you will be able to measure and report without challenge. Notice in the poor statement of outcomes below that a skeptic could very well say, “Really? How are you going to prove that?” Yes, a skeptic might also say that to the more specific statements on the right, but wouldn’t it be easier to come up with specific indicators to support those revised statements?

Poor Outcome Statements	Better Outcome Statements
Students will know how to use the Web	Students will demonstrate information literacy skills
Users will have better health information	Users will make healthier life-style choices
Teachers will be trained in curriculum design	Teachers will design lesson plans for discovery learning about biodiversity
Democracy will flourish	Visitors will register to vote