Purpose puts it all together

The purpose of a program is to achieve outcomes.

• It is driven by audience needs and considerations (for whom)
• It provides a solution to meet those needs (what we do)
• It fulfills the organization’s mission
• It defines audience, activities, services, and outcomes 

A program purpose statement pulls all this together.
We do what, for whom, for what outcome or benefit? 

Click on the Museum or Library icon below to see an example.